| AdSense Channels | Vital Statistics for Increasing Profits
Any good marketing plan includes a way to track the success of your campaign. The same is true with Adsense. You will want to know what's working and what's not for a variety of factors, including ad placement, ad color and ad size. Adsense Channels is that tool that will provide the vital statistics you need for increasing profits.
Adsense offers two resources to track and improve your ad performance: the URL Channel; and 2) the Custom Channel. Understanding both of these resources will improve the overall performance of your website, as well as the performance of your Adsense ads.
The URL Channel
To add a URL, you simply:
Your new URL channel will begin tracking data almost immediately.
Let's say that your website, www.CoolStuff.com, currently has 3 ad units and 1 link unit on each page of the site. You want to know which units are most effective. To do this, you will create a separate custom channel for each of the four units.
You will begin by logging in into your AdSense account and then following these 10 steps:
All you have to do now is copy and paste the code into your web pages. Google will begin to track these ads almost immediately.
Once you have collected 15 days of data from your AdSense URL Channels and AdSense Custom Channels (the minimum for a statistically significant survey), you can begin to review what's working and what isn't. With a few changes here and there, you will be able to dramatically increase your overall ad performance.
by Andrew Fling
How to Apply for a Google Adsense Account
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